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NEW QUESTION # 37
What audience solution would you use if you were building a Google Video campaign for a music school that wanted to grow consideration for a new class tailored to advanced musicians?
Answer: B
Explanation:
A: Custom Audiences:
Custom Audiences allow you to target users based on their specific interests and search activity.
This is ideal for reaching advanced musicians by targeting relevant keywords and websites.
The other options are broader targeting solutions.
NEW QUESTION # 38
A marketing manager wants to reach and engage with potential customers via a Google Video campaign.
What first step do they need to complete to get started?
Answer: C
Explanation:
B: Link Google Ads to their YouTube channel.
Linking the Google Ads account to the YouTube channel is essential for running video campaigns.
It allows for uploading and managing video ads, as well as tracking performance.
The other steps are important but come after linking the accounts.
NEW QUESTION # 39
A Google Video campaign with "brand awareness and reach" selected as the campaign goal automatically uses target cost-per-thousand impressions (tCPM) as the bidding strategy. How does that benefit the campaign?
Answer: D
Explanation:
A: By optimizing bids to put the campaign's message in front of as many relevant people as possible.
Target CPM (tCPM) bidding optimizes bids to maximize reach within the target cost per thousand impressions.
This ensures the campaign reaches a broad audience relevant to the brand awareness goal.
Options B, C, and D describe other bidding strategies or benefits.
NEW QUESTION # 40
Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad. What bidding solution should you use?
Answer: A
Explanation:
B: You should use cost-per-view bidding.
Cost-per-view (CPV) bidding allows you to pay only when a user watches your video ad for a certain duration (e.g., 30 seconds) or interacts with it.
This is ideal for consideration campaigns where engagement is key.
The other bidding strategies are not designed for paying only for video views.
NEW QUESTION # 41
After running successful Search and Display campaigns to drive action, you've decided to run a Video campaign with the same objective. Why should you keep the Video campaign in the same account as the other campaigns?
Answer: A
Explanation:
C: Because it prevents Google Ads from double-counting conversions.
Keeping campaigns in the same account enables Google Ads to accurately track conversions across different campaign types and avoid attributing the same conversion to multiple sources.
This ensures accurate reporting and optimization.
NEW QUESTION # 42
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